Mercedes-AMG tasked our studio with creating a unique digital experience to showcase the key characteristics of what makes their high-performance vehicles the best in the industry… “The Mercedes-AMG Power Wall.”
A series of engine, transmission, suspension, exhaust, and brake animations were produced – all of which can be rotated and manipulated at any time during the user experience. An intuitive user interface was created to unify the entire experience.
All vehicles and components are presented on a massive 220 inch, 4K display, built off the CAD data used to manufacture these exclusive vehicles. As a result, users are able to interact with Mercedes-AMG vehicles in ways that have never before been possible.